Award-Winning Audi Magazine Goes Digital: New App for iPad Users
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Award-Winning Audi Magazine Goes Digital: New App for iPad Users
As more consumers own smart phones, iPads and other mobile devices, Audi of America is continually taking strides to innovate and reach these potential buyers wherever they are. In a new move for the brand in the U.S., Audi has brought the award-winning Audi Magazine, known for its innovative design, opulent visuals and informative articles, to the iPad®.iPad users can download the app, "Audi USA Magazine," for free on iTunes®. The magazine can also be viewed online in digital format."The iPad app will combine the same great story telling and reporting that our readers are used to with new, interactive elements and compelling content," said Scott Keogh, Chief Marketing Officer, Audi of America. "By bringing Audi Magazine to the iPad, we're able to reach our progressive, plugged in and tech-savvy audience in new ways." Over the years, Audi Magazine – with its "drive," "move" and "inspire" sections centered around automobile, sports and lifestyle – has won numerous awards, including the 2011 Gold Addy Award (DC Ad Club), Gold Ink Award in 2010 and Sappi Printer of the Year Award in 2010 and 2009.
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